finn
Modern DTC pet wellness brand specializing in nutritional supplements for dogs. www.petfinn.com
work included:
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Craft copy for key Finn webpages, including homepage, product pages, FAQs, about us, and campaign landing pages. View example
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Craft and copyedit text for key customer touchpoints across the user interface, including buttons, menus, error messages, and our custom quiz, etc.
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Drive Finn’s content marketing efforts by ideating around key topics of interest for our target audience and managing our editorial calendar, content production, and cross-channel content distribution. View example
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Establish brand copywriting guidelines, including voice and tone guide, to ensure consistency across channels and customer touchpoints.
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Craft copy for lifecycle and email marketing campaigns, including welcome drips, transactional emails, and promotional emails.
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Write and schedule a weekly email newsletter distributing new blog content with our owned email audience for the purpose of lead nurturing and customer engagement. View example
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Craft social posts — including copy and, on occasion, design assets — for Finn’s social channels, with a primary focus on Instagram content. View example
